Weekly Update | Product and Business

Industry insights on cross-platform spending

Measuring the effectiveness of cross-platform and cross-channel campaigns isn’t an easy task. How can you best plan your media spend across channels, not to mention understand the interests, needs and expectations of people on Facebook and Instagram? To help provide an answer, read Facebook Marketing Science’s latest white paper, “Optimizing Audience Buying on Facebook and Instagram.”

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Getting ready for the Holidays Webinar

Thinking about the winter holidays already? Join our webinar on Thursday August 4th led by Khurrum Malik to stay ahead of the game and learn how you can take advantage of key retail moments such as back-to-school, cyber-Monday and new years’ resolutions to boost sales during the holidays and beyond. In addition to sharing a 6-month marketing strategy, our team will cover creative, targeting and optimization tactics to drive success for your business. 

Get the Most out of Facebook, Instagram and the Audience Network

18px;">As part of Blueprint’s ongoing webinar series designed to help you take your business to the next level, on August 3rd learn how you can get new customers and drive sales by running ads across Facebook, Instagram and the Audience Network. The webinar will cover the advantages of advertising across all three platforms simultaneously, including incremental reach and better performance. 

Tuning in to the right frequency

Targeted to the right audience, relevant messaging and effective creative can help you achieve your objectives. But how important is frequency? Whether your aim is to drive ad recall or influence a purchase decision, see how advertisers should decide the right level of frequency when planning Facebook campaigns. 

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Global auto brand case study from Unified

Consumers are exposed to more ads than ever before. Some studies estimate that consumers are seeing anywhere from 500 to 3,000 ads a day. So what’s the magic number when it comes to how often a brand should be serving up its ads? One auto brand conducted an extensive study to come up with an answer.